SalesLogix®
Marketing is the complete solution for managing, tracking, and measuring targeted
marketing campaigns. Building lasting — and more profitable — customer
relationships means executing effective, timely marketing initiatives across all
of your sales channels.
SalesLogix Marketing provides sophisticated
analytical tools and full-scale marketing campaign management — designed
to identify the most profitable customers and shorten the sales cycle. Capturing
rich, timely data from customer interactions across your organization allows you
to develop meaningful "one-to-one" marketing programs.
Most
importantly, SalesLogix delivers critical business intelligence like return on
investment (ROI) for your marketing campaigns. So you can see which promotional
programs work for your business — and change those that don’t.
Analyze your prospect list with
easy-to-use data mining tools. Use the MarketMiner™ Response Wizard to find
the most responsive audience for your campaign, so you can increase your revenues.
Manage all the components of your campaign. Assign
and schedule tasks for deliverables — then see every detail of your campaign
at a glance.
Graphically configure and assign custom processes —
such as "Trade Show Lead" — to unique groups of prospects, and
the follow-up tasks you assign are scheduled automatically. Use SalesLogix to
automatically assign leads to your sales team for follow-up calls and push prospects
through your pipeline even faster.
Launch a campaign and track prospects’
responses as they’re added to your customer database. Or if you’re marketing
to your existing customers, simply track the date and call-to-action that they’re
responding to.
SalesLogix not only tracks response
rates, but also lets you tie sales revenues to specific campaigns using flexible,
built-in reporting. So you can see what’s working — and change what’s
not.
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Overview
Sales
& Marketing
