Microsoft Customer Relationship Management
(MSCRM) helps mid-market businesses build profitable customer
relationships. Integrated Sales and Customer Service modules enable
employees to share information to improve sales success and deliver
consistent, efficient customer service. Sales and customer
service features include leads and opportunity management, a complete
view of customer history, automated incident management, and a
searchable knowledgebase. MSCRM also includes reporting tools
for accurate forecasting and measurement of business activity
and employee performance. Built using Microsoft .NET technologies,
MSCRM is easy to deploy, customize, and use, accessible from Microsoft
Outlook and the Web, integrates with other business applications
and scales as your business grows..
MSCRM includes a comprehensive set of reporting tools for
measuring business activity and forecasting sales. You can run
and view reports for sales activity and quotas, closed and pending
orders, support incident management and resolution, closed and
pending orders, financial summaries, and more. All reports are
designed to help you identify the opportunities, trends, and problems
that guide your business decision making processes. You can easily
export report data to other applications, such as Microsoft Excel.
MSCRM helps your business improve customer acquisition
and retention. With a complete view of customer information, your
sales team can track customers and new leads through the sales
cycle and easily update records. MSCRM ensures more efficient
and consistent sales and service processes, with customizable
workflow rules that let you create and automate processes for
sales, support, routing, and notifications—so responses
are always timely, and customer requests never “fall through
the cracks”.
Microsoft Customer Relationship Management makes it easy
for your business to provide consistent, effective service and
increase volume capacity without adding headcount. Both sales
and service employees can easily view, share, and update customer
and product information, ensuring efficient, up-to-date sales
and service. Automated routing and queuing of support requests
ensures that customer service representatives (CSRs) serve customers
efficiently from initial contact through resolution..
The first business application built from the ground up
on Microsoft. NET technologies, MSCRM delivers tremendous business
value through easy integration with Microsoft Office, Microsoft
Microsoft Business Solutions Partners business applications, third
party applications, and Web services. In addition, the flexible
.NET architecture gives users the choice of working online or
offline in Microsoft Outlook or directly through a Web browser.
Microsoft Customer Relationship Management offers both
a rich client (accessible through Microsoft Outlook) and a thin
client (accessible from anywhere through a Web browser). Your
users can work online and offline to access sales functionality
from Outlook, including accounts, contacts, products, sales literature,
activities, and opportunities, as well as synchronize MSCRM contacts,
appointments, tasks, and e-mails with Outlook.
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Overview
CRM
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